I decided to choose the Nike Running add of boys versus girls for this project. This add is very successful because of the contrasts in the colors and the glow of neon in the background. The photo is very organized but also very captivating with its theme of boys versus girls. The logo is in the top right corner which helps show the tension in the contest. The black and white also helps to make it stand out.

For my project I was planning on using multiple types of makeup  on different backgrounds to bring out the makeup. I would also use glitter and lights to focus on the makeup. I would under expose to help keep the focus on the colors and makeup.

I think this ad is successful because of the point of view from which the photographer shot it from. They shot this photo looking up on the bottle, making it look very big and magnificent. The black background makes the brown drink stand out. The lighting makes the bottle look as if it is glowing. All the water particles in stop motion and the droplets running down the bottle make the viewer think of a cold and refreshing feeling.



For my project, I would like to shoot balloons. I would like to do science experiments with balloons such as the baking soda and vinegar experiment. I want my overall theme to be very happy and playful. I want to do silly things like draw faces on the balloons and then blow them up. As my main picture, I want to fill a balloon with confetti or glitter and pop it. I would like to catch the balloon in mid-explosion.

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For this project, I chose to focus on a treat that makes people happy, cookies! Anyone you could possibly think of right now loves cookie, and my ad is meant to get people in the mood to have some.

Ad project

  I chose this this target ad because the colors draw he viewers attention because they are so bright and makes people want to buy their products. Using kids as models also brings a family friendly vibe to the scene. The company also shows diversity by having a child with a disability in a wheelchair.

For my advertisement project I would like to use flowers and plants to create an atmosphere to go out into the world and experience everything. I will do this by using lights and using food coloring to add color to the already vibrant flowers. I also plan to under expose so that the flower is the main focus of the image.

AD PROJECT

I chose this ad from Visa because it allows the viewer to relate to being busy and on the go. In this campaign they state “Life Takes....” which permits for the viewers to again relate and consider that the object they are trying to sell will HELP them. They also are trying to convince the viewer that only their item can help them. When selecting this image I was also drawn to it by their choice of bold and captivating colors. I would 10/10 chose this company for a credit card because they make it seem like they care about your daily life! 

I am beyond thrilled to photo shoot jello for my project! In this campaign they provide different ways to use and eat jello. In my project, I will be focusing primarily on the texture and structure of the jello because it will look more captivating than this image. I do love how in the top picture of jello you can  vividly see the structure of the jello. But with technology being far more advanced than when this campaign was designed, hopefully my camera and scenery will be able to emphasize this amazing food.

Chey Ann Boyd Ad Project

In the two screen shots of ads above I found key elements supporting how a product should be
sold. In the first image there are a group of business professionals gathered around a meeting discussing the things they love most about Haribo Gummies. In the ad, the professional adults are voiced over by children to express the irony and humor of adults being so infatuated with sweets like a kid would in a candy store. In my opinion this ad does a good job pitching its product because it uses irony to promote the fact that all consumers no matter what age would enjoy what it offers. It’s clear that appealing to all audiences can make a product really successful. In addition, the ad below the Haribo also does a good job to pitch its product because it doesn’t fail to create a dramatic scene to demonstrate why the product is needed. This ad aims to sell Ziploc Bags, in doing so it shows a mom thinking ahead to pack her daughter’s lunch with a Ziploc Bag to ensure that her child won’t create any cafeteria chaos by busting the bag of chips everywhere. This ad shows the importance of selling a product that a consumer would find useful in their daily life.

In my ad for the photo project I am selling marshmallows. In the ad itself I want to incorporate motion and vibrancy throughout. Why marshmallows? I want to show the many creative ways one can enjoy a marshmallow better than any other sweet treat. Not only is it a sweet treat, but it also symbolizes the importance of family and joy. At the end of this project I hope to prove that marshmallows are a necessity in one’s life.

Ad Project by Lauren Avery

I chose these images food ad campaigns above for many reasons.  I was drawn to the first image  

because of the simplicity as well as the white background.  This image draws ur attention straight to the kiwi which is what is needed. However, I also like the second image because of the creativity and the fun aspect of it. The people viewing that ad will never forget it because of the creativity of the creator. 

I plan on doing my ad project using strawberries. I want to make them look human-ish by adding googly eyes and possibly eyebrows and a mouth like the first example above. I also want to give the strawberry arms and legs to give it an extra "wow factor". I will then try and use these arms and legs to make the strawberry "stirke a pose" as I plan to name my brand "Striking Strawberries".