AD PROJECT

I chose this ad from Visa because it allows the viewer to relate to being busy and on the go. In this campaign they state “Life Takes....” which permits for the viewers to again relate and consider that the object they are trying to sell will HELP them. They also are trying to convince the viewer that only their item can help them. When selecting this image I was also drawn to it by their choice of bold and captivating colors. I would 10/10 chose this company for a credit card because they make it seem like they care about your daily life! 

I am beyond thrilled to photo shoot jello for my project! In this campaign they provide different ways to use and eat jello. In my project, I will be focusing primarily on the texture and structure of the jello because it will look more captivating than this image. I do love how in the top picture of jello you can  vividly see the structure of the jello. But with technology being far more advanced than when this campaign was designed, hopefully my camera and scenery will be able to emphasize this amazing food.