This advertisement is successful because of the contrast of the colors. The red of the KitKat wrapper really pops because it is on the brown bench. Also, the use of the bench as the KitKat bar makes the eye of the viewer go down the bench because of the horizontal lines. The background color being dull always the eye to focus on the KitKat. Furthermore the man sitting on the bench is facing away from the bench drawing the attention away from himself, while also putting emphasis that the KitKat bar is indeed a bench.
For my advertisement project I want to photograph bath salts. I want to take portray them as a fun everyday item. Some ideas I have are taking a picture with them thrown in the air while a person is in a bathtub filled with bath salts. Also I want to use other colorful household items such as flowers and take pictures with a rainbow assortment of bath salts. Another idea I have is to put them in bottles or mason jars and have them on a dark or light background, but have the focus just on the salts. Also, have the salts in piles in rainbow order and make them trail down to a bottle full of salts.
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